I’m a design leader with experience across enterprise platforms, consultancy, the public sector, and fast-paced agency environments. I move between leadership and hands-on delivery as needed.

I’ve built and led high-performing teams, established scalable ways of working, and raised the quality and consistency of design across organisations.

More recently, I’ve focused on guiding the practical adoption of AI, ensuring it is grounded in real customer needs, fits how teams operate, and delivers measurable value.